During its June meeting, Kate Tynan, Senior Vice President of the Northwest Horticultural Council, was appointed Chair of the Alliance for Food and Farming (AFF) Management Board and Ian LeMay, President of the California Fresh Fruit Association (CFFA), was appointed as Vice-Chair.
A new survey found that 95% of registered dietitians (RDs) agree that it is important for consumers to know that conventionally grown produce is safe because not all consumers can afford organic produce. And, 94% of RDs agree that inaccurate, fear-based messaging regarding pesticide residues has a negative impact on consumers because it causes misplaced concern about whether conventionally-grown fruits and vegetables are safe to eat.
The Alliance for Food and Farming (AFF) has developed a new webpage at safefruitsandveggies.com specifically for registered dietitians and nutritionists to help them provide information which reassures their clients and consumers about the safety of all produce – organic and conventionally grown.
The Alliance for Food and Farming (AFF), in conjunction with Markon Cooperative, hosted its third “Facts, Not Fears” Produce Safety Media Tour for registered dietitians, health and nutrition writers and bloggers on August 19, 20 and 21 in the Salinas Valley. Tour participants visited fruit and vegetable fields as well as engaged with farmers, chefs and scientists with expertise in nutrition and food safety during the three-day event.
The Alliance for Food and Farming (AFF) has launched an updated safefruitsandveggies.com website with new content and to improve visitors’ experiences on the increasingly popular site.
“The safefruitsandveggies.com website now receives tens of thousands of visitors each year,” says Teresa Thorne, AFF Executive Director. “We want to continue to improve the site, retain our visitors and attract new users. The newly formatted site will help us to do that.”
(Watsonville, CA) Since 1995, an activist group has released a so-called “dirty dozen” produce list. However, peer reviewed studies show this list’s recommendations are not scientifically supportable while other studies show it may negatively impact consumers since it discourages purchasing of any produce – organic or conventional.
At its annual meeting held this month, the Alliance for Food and Farming Management Board approved 2019 projects that will help advance the organization’s objective of providing credible, science based information to consumers so that facts, not fears, can guide their produce shopping choices.
The Alliance for Food and Farming (AFF), in conjunction with Markon Cooperative, hosted its second “Facts Not Fear” Produce Safety Media Tour for registered dietitians, health and nutrition writers and bloggers on August 27, 28 and 29 in the Salinas Valley. Tour participants visited fruit and vegetable fields and processing facilities as well as engaged with farmers, chefs and scientists with expertise in nutrition and food safety during the three-day event.
Markon President Tim York was appointed as Chair of the Alliance for Food and Farming (AFF) during the organization’s annual Management Board meeting on January 30. York replaces Chris Zanobini, Executive Director of the California Pear Advisory Board, who is stepping down after two years of service as Chair. Zanobini will remain on the AFF’s Executive Committee.
The Alliance for Food and Farming (AFF), in conjunction with Markon Cooperative, hosted its first ever “Facts, Not Fears” Produce Safety tour for bloggers and writers on August 21, 22 and 23 in the Salinas Valley. Tour participants visited fruit and vegetable fields and processing facilities as well as engaged with farmers, chefs and scientists with expertise in nutrition and food safety during the three-day event.