Markon President Tim York was appointed as Vice-Chair of the Alliance for Food and Farming (AFF) during the organization’s annual Management Board meeting. York replaces Bryan Silbermann who is retiring as the CEO of the Produce Marketing Association (PMA).
The Alliance for Food and Farming (AFF) announces the appointment of George Radanovich, President, California Fresh Fruit Association (CFFA), to the organization’s Management Board and Rick Tomlinson, President, California Strawberry Commission (CSC), as the new Secretary/Treasurer. Tomlinson will also now serve on the AFF’s Executive Committee. “We are pleased to welcome George to the AFF […]
New peer reviewed research published in Nutrition Today shows fear-based messaging tactics used by activist groups and some organic marketers that invoke safety concerns about non-organic produce may be having a negative impact on consumption of fruits and veggies among low income consumers.
(Watsonville, CA) – As they have done for the last 20 years, today the Environmental Working Group (EWG) issued its annual so-called “dirty dozen” list concerning pesticide residues and produce. In an attempt to re-spark interest in its list, EWG debuted a new fruit in the number one position this year. In response, the Alliance for Food and Farming (AFF) issues its annual call for reporters and bloggers to read the actual United States Department of Agriculture’s Pesticide Data Program report that EWG states it uses to develop its list before covering the “dirty dozen” release. This USDA report states that the findings show “residues do not pose a safety concern.”
Chris Zanobini, Executive Director of the California Pear Board and California Cherry Board was elected as the new Chair of the Alliance for Food and Farming (AFF) Management Board at its meeting last month. Bryan Silbermann, CEO of the Produce Marketing Association was elected as Vice-Chair and Barry Bedwell, President of the California Fresh Fruit Association will serve as Secretary/Treasurer.
Watsonville, CA – The Alliance for Food and Farming (AFF) announced today that Mike Stuart, President of the Florida Fruit and Vegetable Association (FFVA), was appointed to serve on the organization’s Management Board at its recent annual meeting in Sacramento, California.
“FFVA has been a strong and consistent supporter of the AFF and we look forward to having Mike’s input and participation as we work to advance the organization’s goals,” says Matt McInerney, Executive Vice President of Western Growers and the AFF’s Board chairman. Stuart joins Markon Cooperative’s President Tim York who was also newly appointed to the AFF Board in 2015.
A five-year analysis of media coverage of the Environmental Working Group’s (EWG) annual release of its “dirty dozen” list showed efforts to counter this misinformation by the Alliance for Food and Farming (AFF) resulted in EWG’s once dominant one-sided media coverage to decline by more than half (99.8% down to 48%). Further, the analysis showed the AFF began enjoying its own “one-sided” stories with almost 30% of total “dirty dozen” media coverage reflecting AFF science and information only at one point during the campaign. The AFF information emphasizes the safety of both organic and conventional produce and urges increased consumption for better health.
Executive Summary Science can prevail. By providing peer reviewed science, analyses conducted by university scientists and experts plus the use of credible, qualified spokespersons, misinformation and common misperceptions about produce safety can be effectively countered and corrected. In 2008, the Alliance for Food and Farming’s Management Board determined it was necessary to “take back our […]
FOR IMMEDIATE RELEASE December 2, 2014 Contact: Marilyn Dolan or Teresa Thorne Phone: (831) 786-1668 Markon’s Tim York Becomes First Buyer to Join Alliance for Food and Farming Management Board Watsonville, CA – The Alliance for Food and Farming announced today Tim York, President of Markon Cooperative will be joining the organization’s Management Board. It’s […]
November 12, 2014–Need a source for credible information about the safety of fruits and vegetables? Then take a look at the newly updated website of the Alliance for Food and Farming at www.foodandfarming.info. The Alliance for Food and Farming is a non-profit group which exists to deliver credible information to consumers about the safety of […]