Watsonville, CA – The Alliance for Food and Farming (AFF) announced today that Mike Stuart, President of the Florida Fruit and Vegetable Association (FFVA), was appointed to serve on the organization’s Management Board at its recent annual meeting in Sacramento, California.
“FFVA has been a strong and consistent supporter of the AFF and we look forward to having Mike’s input and participation as we work to advance the organization’s goals,” says Matt McInerney, Executive Vice President of Western Growers and the AFF’s Board chairman. Stuart joins Markon Cooperative’s President Tim York who was also newly appointed to the AFF Board in 2015.
https://foodandfarming.info/wp-content/uploads/2021/06/Logo-Alliance-Food-and-Farming-300x300.jpg00admin3https://foodandfarming.info/wp-content/uploads/2021/06/Logo-Alliance-Food-and-Farming-300x300.jpgadmin32015-03-12 15:56:122021-07-21 10:50:05FFVA’S Mike Stuart Appointed to AFF Management Board
A five-year analysis of media coverage of the Environmental Working Group’s (EWG) annual release of its “dirty dozen” list showed efforts to counter this misinformation by the Alliance for Food and Farming (AFF) resulted in EWG’s once dominant one-sided media coverage to decline by more than half (99.8% down to 48%). Further, the analysis showed the AFF began enjoying its own “one-sided” stories with almost 30% of total “dirty dozen” media coverage reflecting AFF science and information only at one point during the campaign. The AFF information emphasizes the safety of both organic and conventional produce and urges increased consumption for better health.
Executive Summary Science can prevail. By providing peer reviewed science, analyses conducted by university scientists and experts plus the use of credible, qualified spokespersons, misinformation and common misperceptions about produce safety can be effectively countered and corrected. In 2008, the Alliance for Food and Farming’s Management Board determined it was necessary to “take back our […]
https://foodandfarming.info/wp-content/uploads/2021/06/Logo-Alliance-Food-and-Farming-300x300.jpg00admin3https://foodandfarming.info/wp-content/uploads/2021/06/Logo-Alliance-Food-and-Farming-300x300.jpgadmin32015-02-20 09:12:232015-02-24 17:37:59Taking Back Our Brand: A Report on the Effectiveness of the Safe Fruits and Veggies Campaign
FFVA’S Mike Stuart Appointed to AFF Management Board
Watsonville, CA – The Alliance for Food and Farming (AFF) announced today that Mike Stuart, President of the Florida Fruit and Vegetable Association (FFVA), was appointed to serve on the organization’s Management Board at its recent annual meeting in Sacramento, California.
“FFVA has been a strong and consistent supporter of the AFF and we look forward to having Mike’s input and participation as we work to advance the organization’s goals,” says Matt McInerney, Executive Vice President of Western Growers and the AFF’s Board chairman. Stuart joins Markon Cooperative’s President Tim York who was also newly appointed to the AFF Board in 2015.
AFF Analysis Shows Science Can Prevail, Counter Misperceptions
A five-year analysis of media coverage of the Environmental Working Group’s (EWG) annual release of its “dirty dozen” list showed efforts to counter this misinformation by the Alliance for Food and Farming (AFF) resulted in EWG’s once dominant one-sided media coverage to decline by more than half (99.8% down to 48%). Further, the analysis showed the AFF began enjoying its own “one-sided” stories with almost 30% of total “dirty dozen” media coverage reflecting AFF science and information only at one point during the campaign. The AFF information emphasizes the safety of both organic and conventional produce and urges increased consumption for better health.
Taking Back Our Brand: A Report on the Effectiveness of the Safe Fruits and Veggies Campaign
Executive Summary Science can prevail. By providing peer reviewed science, analyses conducted by university scientists and experts plus the use of credible, qualified spokespersons, misinformation and common misperceptions about produce safety can be effectively countered and corrected. In 2008, the Alliance for Food and Farming’s Management Board determined it was necessary to “take back our […]