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Taking Back Our Brand: A Report on the Effectiveness of the Safe Fruits and Veggies Campaign

Executive Summary Science can prevail. By providing peer reviewed science, analyses conducted by university scientists and experts plus the use of credible, qualified spokespersons, misinformation and common misperceptions about produce safety can be effectively countered and corrected. In 2008, the Alliance for Food and Farming’s Management Board determined it was necessary to “take back our […]