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AFF Appoints Radanovich to Board, Tomlinson Secretary/Treasurer

The Alliance for Food and Farming (AFF) announces the appointment of George Radanovich, President, California Fresh Fruit Association (CFFA), to the organization’s Management Board and Rick Tomlinson, President, California Strawberry Commission (CSC), as the new Secretary/Treasurer.  Tomlinson will also now serve on the AFF’s Executive Committee. “We are pleased to welcome George to the AFF […]

New Study Finds Fear-Based Messaging About Produce Negatively Impacts Low Income Consumers

New peer reviewed research published in Nutrition Today shows fear-based messaging tactics used by activist groups and some organic marketers that invoke safety concerns about non-organic produce may be having a negative impact on consumption of fruits and veggies among low income consumers.

EWG Attempts to Re-Spark Interest in Decades-Old “Dirty Dozen” List AFF Repeats Its Call to Read Actual Government Report

(Watsonville, CA) – As they have done for the last 20 years, today the Environmental Working Group (EWG) issued its annual so-called “dirty dozen” list concerning pesticide residues and produce. In an attempt to re-spark interest in its list, EWG debuted a new fruit in the number one position this year. In response, the Alliance for Food and Farming (AFF) issues its annual call for reporters and bloggers to read the actual United States Department of Agriculture’s Pesticide Data Program report that EWG states it uses to develop its list before covering the “dirty dozen” release. This USDA report states that the findings show “residues do not pose a safety concern.”